Privacy Policy & Cookies
Last updated: 09/05/2026
1. Data controller
The controller responsible for processing personal data collected on this website is:
Le Roy SRL
Rue au Beurre 53, 1000 Brussels
Company registration number (CBE): BE0466.283.849
VAT: BE 0466.283.849
E-mail: sales@roydespagnes.be
Le Roy SRL has not appointed a Data Protection Officer (DPO). For any questions relating to your personal data, you may contact us at the e-mail address above.
2. Personal data collected
In the course of operating this website, we may collect the following categories of data:
Contact form
First name, last name, e-mail address and the content of your message.
Newsletter
E-mail address (and, where applicable, first and last name) provided when subscribing to our newsletter.
Conversational assistant (chatbot)
Content of your messages exchanged with the assistant, date and time of the exchange, as well as technical browsing data.
Browsing data
Data collected automatically during your visit: IP address (anonymised where applicable), browser type and version, operating system, pages visited, date and time of visit, session duration and data transmitted by cookies (see the Cookie policy section).
3. Purposes and legal bases for processing
Each processing activity is based on a legal ground in accordance with Article 6 of the GDPR:
| Purpose | Legal basis |
|---|---|
| Responding to your enquiries via the contact form | Legitimate interest (Art. 6.1.f GDPR) |
| Sending the newsletter | Consent (Art. 6.1.a GDPR) |
| Answering questions via the conversational assistant (AI chatbot) | Legitimate interest (Art. 6.1.f GDPR) |
| Statistical traffic analysis (Google Analytics) | Consent (Art. 6.1.a GDPR) |
| Improving our SEO and performance (Semrush, Ahrefs, Visby, Blazly) | Consent (Art. 6.1.a GDPR) |
| Technical operation of the website (essential cookies) | Legitimate interest (Art. 6.1.f GDPR) |
4. Recipients and processors
Your personal data may be shared with the following processors, acting solely on our instructions and in compliance with the GDPR:
- SKS Group: website hosting
- Google LLC: traffic analysis (Google Analytics)
- Brevo (formerly Sendinblue): newsletter management and delivery
- Semrush, Ahrefs, Visby, Blazly: SEO and performance analysis tools
- Meta Platforms (Facebook, Instagram), Google (YouTube), TikTok: social media content integrations and sharing buttons
- [Chatbot provider name]: provision of the AI-powered conversational assistant service
We do not sell, rent or transfer your personal data to third parties for commercial purposes.
5. Transfers outside the EU
Some of our processors (in particular Google LLC, Meta Platforms and TikTok) are established in the United States or in other countries outside the European Economic Area. Where applicable, such transfers are governed by appropriate safeguards in accordance with the GDPR: an adequacy decision by the European Commission (in particular the EU-US Data Privacy Framework), standard contractual clauses, or any other guarantee provided for by applicable regulations.
6. Retention period
Your data is retained for the period strictly necessary for the purposes described above:
- Contact form: data is retained for a maximum of 12 months following the last exchange, unless a legal obligation requires otherwise.
- Newsletter: data is retained until you unsubscribe. You may unsubscribe at any time via the link provided in each e-mail.
- Conversational assistant: exchanges are retained for a maximum of 12 months, unless deleted earlier.
- Browsing data and cookies: see the detailed retention periods in the Cookie policy section.
7. Your rights
Under the GDPR, you have the following rights with regard to your personal data:
- Right of access: obtain confirmation that your data is being processed and receive a copy of it.
- Right to rectification: request the correction of inaccurate or incomplete data.
- Right to erasure: request the deletion of your data, subject to legal retention obligations.
- Right to restriction: request the suspension of processing in certain cases provided for by law.
- Right to data portability: receive your data in a structured, commonly used and machine-readable format.
- Right to object: object to the processing of your data based on legitimate interest.
- Right to withdraw consent: at any time, without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of these rights, send your request by e-mail to sales@roydespagnes.be. We undertake to respond within one month.
If you believe that the processing of your data constitutes a breach of the GDPR, you have the right to lodge a complaint with the Data Protection Authority (APD/GBA):
Autorité de protection des données / Gegevensbeschermingsautoriteit
Rue de la Presse 35, 1000 Brussels
www.autoriteprotectiondonnees.be
E-mail: contact@apd-gba.be
8. Cookie policy
What is a cookie?
A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. It allows the website to remember certain information about your visit in order to facilitate your future browsing and make the site more functional.
Types of cookies used
This website uses the following categories of cookies:
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Essential | Required for the website to function (session, security, consent preferences) | WordPress session cookie, consent cookie | Session to 12 months |
| Analytics | Audience measurement and statistical traffic analysis | Google Analytics (_ga, _gid, _gat) | Up to 26 months |
| Marketing / Performance | SEO analysis, performance tracking and website optimisation | Semrush, Ahrefs, Visby, Blazly | Varies by tool |
| Social media | Sharing buttons and integration of social media content | Facebook, Instagram, YouTube, TikTok | Varies by platform |
Managing your preferences
On your first visit, a consent banner allows you to accept or decline non-essential cookies. You may change your preferences at any time by clicking the “Manage my cookies” link in the website footer.
You may also configure your browser to block or delete cookies. Here are links to instructions for the main browsers:
Please note: disabling certain cookies may affect the proper functioning of the website.
9. Social media
This website incorporates sharing buttons and/or content from the following social media platforms: Facebook, Instagram, YouTube and TikTok. These integrations may place cookies on your device and transmit data to the relevant platforms, even if you do not interact with these elements.
We invite you to consult the respective privacy policies of these platforms:
10. Conversational assistant (AI chatbot)
This website uses a conversational assistant powered by artificial intelligence. When you interact with this assistant, the following data may be collected: the content of your messages, the date and time of the exchange, as well as technical browsing data.
This data is processed for the purpose of answering your questions and improving the quality of the service. The legal basis for this processing is legitimate interest (Art. 6.1.f GDPR). Exchanges are not used for advertising purposes and are not shared with third parties, with the exception of the technical provider supplying the AI service, who acts as a processor in accordance with the GDPR.
You are informed at the start of each conversation that you are interacting with an artificial intelligence system, in accordance with Article 50 of Regulation (EU) 2024/1689 (AI Act).
11. Data security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. These measures include in particular the use of the HTTPS protocol, restricting data access to authorised persons only, and the regular updating of our systems.
12. Changes to this policy
We reserve the right to modify this privacy policy at any time in order to keep it in compliance with applicable legislation or to reflect changes in our practices. The date of the last update is indicated at the top of this page. In the event of a substantial change, we will endeavour to inform you by means of a visible notice on the website.
13. Contact
For any questions concerning this privacy policy, the use of your personal data or the exercise of your rights, please contact us:
Le Roy SRL
E-mail: sales@roydespagnes.be
